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This site states the following, "WHAT IS A SPRUKIT? SpruKits lets you build your favorite hero from the spru up." Our analyzers noticed that the web site stated " Build a highly detailed figure with true to life action hero movement and articulation without paint, glue or cutting." The Website also stated " Experience the joy of building as you snap together and assemble the pieces to build your hero and have the pride that comes with being able to say I built. WHAT IS A Spru? With extreme articulation and a huge range of motion SpruKits make awesome stop motion characters! Make sure to t." The website's header had SprüKits as the most important keyword. It was followed by Sprukits, models, and batman which isn't as highly ranked as SprüKits. The next words the site uses is superman. halo was also included and could not be seen by web crawlers.